After looking online and gaining inspiration from existing brands and their packaging techniques, I now need to decide what kind of chocolate I am going to create branding for. Some questions I need to think about...
- What type of people do I want to aim my product at?
Like my earlier comparison between Cadbury's and Green & Black's, I need to decided what type of person to aim at so I can suit my designs to this. For example - expensive or affordable? Luxurious? Organic? Old or young people? Male, female or both?
- What is going to make my product different from existing products?
What flavors will be in the chocolate? Is it made in a different way? Is it packaged uniquely or in a non traditional way?
- What am I going to call my product?
This will need to be decided when I have decided on the above questions. I need to make sure that the company name I choose is fitting with the brand and features of the product.
- Where does the chocolate originate from?
This is an important factor, as it will help with the design and name of the product. I need to research into how chocolate is made from start to finish, so that I can get a clear idea of where the product originates from.
- Where is it produced?
- What story is behind developing the chocolate?
The narrative behind the product may help me in my packaging idea's - from illustrations to
- What type of people do I want to aim my product at?
Like my earlier comparison between Cadbury's and Green & Black's, I need to decided what type of person to aim at so I can suit my designs to this. For example - expensive or affordable? Luxurious? Organic? Old or young people? Male, female or both?
- What is going to make my product different from existing products?
What flavors will be in the chocolate? Is it made in a different way? Is it packaged uniquely or in a non traditional way?
- What am I going to call my product?
This will need to be decided when I have decided on the above questions. I need to make sure that the company name I choose is fitting with the brand and features of the product.
- Where does the chocolate originate from?
This is an important factor, as it will help with the design and name of the product. I need to research into how chocolate is made from start to finish, so that I can get a clear idea of where the product originates from.
- Where is it produced?
- What story is behind developing the chocolate?
The narrative behind the product may help me in my packaging idea's - from illustrations to