Here are the designs I came up with for the back of the chocolate boxes. I wanted to keep it simple and flowing, so I chose to use the same font as the logo, and this helps with brand recognision and adds to the fun, quirky feel. I used an eraser on Photoshop to create a space in the middle of the repeat pattern, this then allowed me to put text into the space. I chose to write this as it very briefly outlines what the company believes in and that they are natural and organic. I think it works well because it looks visually appealing, yet it is informative at the same time. |
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At Cocoa Nut we appreciate the small details that go towards making something great. That’s why we only use 100% natural and organic ingredients created by Mother Nature herself.
Our cacao beans are harvested, dried and well roasted, which is what makes our chocolate so distinctly flavoursome. We then add a selection of small cuts of dried fruit, nuts, herbs and spices to create the most wonderful combinations that your taste buds have ever come across. But the thing that really makes us special is that we don’t add ton after ton of sugar into our chocolate. Instead we focus on the natural sugars found in the cocoa and fruit. Here are my final chosen logo designs. I chose these two as they are simple, bold, soft and have a fun feeling to them through the use of typography. The way that the letter swirl around remind me of chocolate dragging on a surphace. I think I will mainly be using the right hand side logo, but I may use the other one for bag designs and business cards.
In my statement of intent, I said that I also wanted to include gift bag designs in my final product. Here are a fewe examples I created on Photoshop.
I decided to keep them black and white because I feel that the boxes themselves are so colourful and bold, that having a colourful bag would be too much. Also when the customer takes the product out of the bag the colour will hit them and make it more effective. My favourite designs here are designs 1 and 2. I love the simplicity of having the cocoa segment blown up, as it makes the brand recognisable, and is what I would like people to associate with the brand. I've decided I want to include boxes in my final product, and had an idea of creating a netting/sleeve to go around it. These images are some examples pictures of what I want the box to look like. The box will be a plain colour (e.g black, white, yellow, pink) and will then be covered up by the cocoa segment sleeve. The spaces in between the cocoa's will be cut out using a stanley knife. This might be quite time consuming so I need to make sure that I leave enough time to get this part of the packaging done. Here are four different examples of colour ranges. Two of the boxes are white and two are black. I then created different colour logo's to go onto the netting part of the design. I think boxes 4 and 2 are the most effective as the colour of the logo stands out the most.
I am going to try creating one of these boxes to test it's effectiveness, as it may not work at all. Coloured Design's for bags... I had an idea of adding the five different colours of my chocolate boxes into the segments of the cocoa bean. This design could then go onto the sides of my box, or on the gift bags.
The idea of putting five different colours into the segments is so that it represents each of the different flavours in the brand. I prefer the fist coloured design compared to the second one. This is becasue the colours are more pastel and less dark, which looks best against the black drawing. My hand drawn ilustrations from my sketchbook: MC Escher: "M.C. Escher, during his lifetime, made 448 lithographs, woodcuts and wood engravings and over 2000 drawings and sketches. Like some of his famous predecessors, - Michelangelo, Leonardo da Vinci, Dürer and Holbein-, M.C. Escher was left-handed. Apart from being a graphic artist, M.C. Escher illustrated books, designed tapestries, postage stamps and murals." I really like the work of MC Escher, he is one of the first artists to create repeat pattern in this way without using modern technology (Photoshop etc). Developing into a repeated pattern using Photoshop: Adding colour and vibrance: Coloured design 1.
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