Abracadabra Chocolate
I found this company on Google while searching for inspirational packaging idea's. I really love the fun and simplicity of these designs, and how the expressions and colours represent each different feature of the chocolate.
The designer for this brand, Pedro Miguel Lopes says: "Abracadabra is a brand that produces exclusive chocolate, Its concept is based on the surprise effect on the magic and the chill moments of life. I designed an identity of this brand that put the chocolates as a protagonist of a visual system that suggests sensacionally surprises and magic tastes. The identity is totally represented by Logotype, Packaging, Bags, Chocolate Packs, Catalogue, Interior Design of a store and Staff Uniforms."
This is ultimately what I would like to present as my final piece. He has designed the company logo, gift bags, chocolate packets and boxes and a leaflet, as well as more.
omNom Chocolate From Iceland
Here's another company I found online and a style that I really like. I love the different uses of colours and illustrations which match the different types of chocolate and flavours in the packet. I aldo like the packaging in the top left (the wolf face in the brown cardboard box). Just from looking at these designs I can tell that they are aimed at young people because of the fun and fresh designs. I really like the company logo too, but I can't find much information about that it represents.
More packaging that I find inspiring!
I've found loads of inspiring and interesting branding/packaging example online, here are a few of my favorites...
After finding inspiration online, I've realized that I am most drawn to colorful and exciting packaging like the example's above. I now need to decide what type of chocolate company I am going to be designing for, and decide all the details about it so I can come up with a well suited packaging and branding idea.